FITARCO is the Italian Archery Federation. Founded in 1961, today FITARCO counts more than 20,000 members, 500 clubs, 2,000 technicians and more than 100 referees throughout Italy.
Facebook, Instagram and TikTok are some of the social networks that the Federation uses to engage its audience of fans. YAK Agency supports FITARCO in the management of the three channels by following the strategy, editorial planning, production of graphic, photographic and video content and community management. The are many goals: to communicate the values of the federation, to broaden knowledge of the sport, to promote top events and top athletes, to celebrate victories and achievements, and to bring the younger public closer to the world of archery.
With the aim of encouraging community interaction and increasing the notoriety of FITARCO, YAK Agency also manages advertising campaigns on Facebook and Instagram.
A creative team from the agency follows live the most important national competitions of the Federation to update followers on the progress of the competitions and tell anecdotes and curiosities about the protagonists through the production of photographic content, videos and interviews.