FIP, a company based in Selvazzano Dentro (Padua) and present in Italy and other 40 countries all over the world, has been a benchmark in the field of civil engineering since 1945, specializing notably in the production of structural bearings, expansion joints, anti-seismic devices, fitting for tunnel segments. One of the strengths of FIP MEC is the importance given to research and innovation: the product they offer are the result of a constant research that, together with the use of cutting-edge technologies, enables the company to provide high-quality services.
Starting from the development of a new logo, the company’s corporate identity was redesigned and applied to all the institutional traditional and digital materials: letterhead, business cards, folders, email signature, website. Consistently with the new brand identity, we realized also a calendar and redesigned the brochure Test Laboratory FIP MEC. The logo, in particular, was renovated keeping the old one in mind, but using colors and lines that could increase its usability and readability. The result is a harmonious and balanced logo that conveys the company's openness to future and progress.
The new institutional FIP MEC website was designed to convey the company's cutting edge engineering, and it is characterized by a user interface and by a structure that can guarantee a simple and intuitive browsing.