Ferro Gioielli 1954

On the occasion of the opening of Ferro Gioielli 1954's new headquarters, YAK Agency undertook a general restyling of the brand's image, starting with the logo. Inspired by the solitaire, the most iconic of jewels, the new logo reflects the structure of the ring and diamond and features a monogram of the letter F, accompanied by the name Ferro and the tagline “Watches and Jewelry since 1954.”

After designing the new logo, YAK Agency undertook the creative development of Ferro Gioielli 1954's new coordinated image, crafted with clean lines, references to precious shapes, and warm colors. Key paper and digital materials were created to support the brand's communication, including letterheads, advertising posters, event invitations for the store opening, newsletter templates, and graphics for digital ads.

On the occasion of the new store opening and then Christmas, YAK Agency developed a digital promotion strategy, creating the designs for the two campaigns and managing the media budget and online advertisements on Meta.