The Cassa di Risparmio di Padova e Rovigo Foundation is an Italian nonprofit philanthropic organization founded in 1991 to promote the quality of life and sustainable development of the territory of Padua and Rovigo, inspired by a vision of an open, supportive community inclined to innovation. The organization supports projects that have a positive impact on the community, and at the same time experiments with new approaches to social problems to generate knowledge on how to solve them effectively.
YAK Agency worked on the conceptual and graphic design of the new support and training service for caregivers of people with dementia conceived and promoted by Cassa di Risparmio di Padova e Rovigo Foundation. First of all, the agency studied a concept to generate a naming that would identify the fundamental characteristics of the service aimed at caregivers and professional operators, proposing the acronym ORA: an acrostic with the initials of the words Orientamento, Rete e Ascolto (Orientation, Network, and Listening) that form a term that can be perceived as an encouragement both to act and react immediately and to try to live the present as fully as possible, thanks to the support offered.
After designing the logo, the agency took care of declining all graphic and textual content in the promotional materials (posters, brochures), also creating posts on social networks organized into thematic headings to be shared in the Foundation's official channels.
On the web side, a landing page has been developed for the target audience, with all the information related to the services (listening center, training courses and psychological support) offered by ORA to caregivers of people with dementia living in the territories of the Local Social Health Unit ULSS n.6 Euganea and n.5 Polesana.