Fabbrica d’Armi Pietro Beretta, a prestigious company with a heritage of more than five hundred years, benefits from a clearly defined identity with historical and consolidated values. Those values are embraced by some of the greatest skeet shooters of the world, for whom Beretta provides top quality shotguns and dedicated technical support.
The press office activity for the sports was implemented on site, following the discipline’s schedules for international competitions.
Our press officers followed all the international shooting events, and for every skeet competition we produced a press release at the start of the event and one at the end in English and Italian, focusing on results and victories on athletes sponsored by Beretta, equipped with photos and interviews produced on site.
Along with the press office activity, we created a photo archive including all Beretta athletes competing in international competitions and some national ones. The database was shared and reserved for our client, so that they can find and download photos in multiple formats by searching event names and keywords.
For the Beretta exhibition stand at HIT Show in Vicenza, Italy, we designed and created a head-mounted display enabling stand visitors to view a three-dimensional video as if inviting them to the Olympic trap shooting event Fossa Olímpica in Lonato, Italy. The video was produced with a special equipment featuring Beretta athletes.
A comprehensive plan allows us to produce videos from multiple perspectives throughout the season. Developed side by side with Beretta, those videos were idealised by a high-profile team staffed with cameramen and editors.