Amatí is the lifestyle magazine published by Gottardo Spa, owner of the brand Tigotà and leader in Italy in the sale of products for home and personal care products. It is distributed in over 600 stores all over Italy, with a circulation of 250,000 copies per issue and publication every 2 months. The magazine includes articles dedicated to fashion, beauty care, sport, cooking, entertainment, and current news, and it is mainly addressed to women, counting on high-quality visual and textual contents.
Starting from a new size (bigger than the previous one) and from the elaboration of a new visual concept, YAK Agency worked on the total redesign of the magazine, from the point of view of contents and of the layout, studying a solution that could improve the readability of the articles and opting for a stye that could be more similar to that of the main existing lifestyle magazines. As for textual contents, YAK Agency’s team developed the reorganization of the sections of the magazine, which have been conceived to meet the interests of the target, while the creative department of the agency dealt with the study of a new layout for the cover, the table of contents, the editorial, the articles and the advertorials. The magazine is now characterized by completely new style and format.
For each issue (five throughout the year), YAK Agency’s team will deal with the graphic study and the layout of the single contents, starting from the new version and assigning personalized graphic options to each content.
Starting from identifying the main theme of each issue and from the new subdivision of the main categories of the magazine, YAK Agency will deal with the realization of the contents for each issue, involving internal and external journalists and contend editors.