4+ Nutrition is an Italian company specialized in the production of dietary supplements. Innovation, research, quality and safety: the DNA of 4+ Nutrition is deeply connected with the world of sport.
After studying the brand’s graphic identity, YAK Agency deployed the corporate identity in all the managed channels and tools: e-commerce, newsletter, social media.
YAK Agency took care of the design and the e-commerce development, designed to enhance the brand’s identifying values, offer an effective shopping experience and respond to the company’s needs to expand abroad. In order to channel all the project’s features and to strengthen the single products, the texts were revised (then translated into English, French and German), elevating the visitor’s experience on the website with emotional images, taken from the shootings made for the brand.
YAK Agency manages the brand’s social channels, taking care of editorial planning with content creation and community management. In order to add value to the Made in Italy brand and respond to the need for enlargement abroad, all 4+ Nutrition communication is developed in two languages, Italian and English.
In order to improve brand awareness and to enhance the sales, YAK Agency studies the digital promotion strategy, fulfils the creativity of the campaigns and manages the media-budget and the online adverts in Google and Meta.
A team of the Agency’s professionals takes care of the implementation of the content to be conveyed on the managed communication channels. Still life shootings of the product, photographic content and videos are realized for nutritionists and brand ambassador athletes.
In order to strengthen the Brand’s image, to increase engagement on social channels and to improve conversions, YAK Agency researched, selects and manages its content with influencers and ambassadors from sports and sports nutrition industry.