The partnership of the Agency of Marco Dalla Dea and Giovanni Cecolin with the Italian excellence of sportswear is reconfirmed. The main activities that the Agency will take care of include Social Media Management, Content Production and Digital PR.
It is the fifth consecutive year in which YAK Agency team takes care of the social communication of Erreà Sport Spa, the Italian brand that has been producing technical sportswear for more than 30 years. Nowadays, it is present in over 2000 stores in 80 countries all around the world.The Agency will specifically work on a dual mandate. The first assignment involves supporting the Erreà Sport brand in its social activities– on Facebook, Instagram, Twitter, LinkedIn and YouTube channels – including editorial planning, advertising investment strategy, community management, production of videos and graphic material in Italian, English, French and Spanish.
The second one, instead, includes the design of digital advertising campaigns for Italy and other countries to increase the sale of e-commerce products of the brand Erreà Republic- dedicated to young people who love a fresh and contemporary street style. Moreover, the goal is also to bring traffic in stores and manage the social channels of Facebook and Instagram through the activities of editorial planning and community management.
Thanks to the renewed confidence of the brand, which has become sponsor of thousands of teams in the world of all sports – in particular soccer, volleyball, basketball, rugby, running, and archery – the team of YAK Agency will continue to put at the service of this excellence of Made in Italy a decade of experience in the world of sport as well as its retail communication skills.
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