Marco Dalla Dea and Giovanni Cecolin’s agency commissioned by the historic Paduan sports club to enhance the image of the team and realize multimedia contents
Padova, 23.09.2019 - In the 2019-2020 season, YAK Agency will support Antenore Energia Virtus Padova in the management of the communication area of the club. After the prestigious partnerships collected in the last months in event management and sports communication, the agency was entrusted with the production of multimedia contents for the club. This includes the participation of a team of the agency in the 15 matches that the team will play at home, the production of videos focused on the plays, and exclusive interviews to players. In this start of the season, the agency is already at work to redesign the graphics of the social channels of the team and has designed the uniforms for the new season.
Virtus Padova was born in 1975 to give a significant boost to the sporting activity of the youth sector of the territory. In virtue of a high-level technical school, with young yet expert coaches, through the years the club has achieved many successes with youth teams and has launched its young talents in the professional basket, gaining access to the Serie B league with the men’s team. Today the society, sponsored by Antenore Energia, includes 900 athletes and 40 staff members including coaches, assistants and athletic trainers. It promotes the sporting activity in schools and supports a group of disabled and able-bodied athletes.
“We are happy to enlarge our family and build new partnerships with important companies like YAK Agency, born in Padua but with a look at the international market” claims the General Director of Virtus Padova Nicola Bernardi. “It’s a young and growing company we share vision and values with, and in the next season they will give us an important support in our communication area. A further step that works as an evidence or our will to grow and extend our image in all the territory of Padua”.
“The new partnership with Virtus Padova is not only work, it’s passion for sport” claim Marco Dalla Dea and Giovanni Cecolin, Managing Partners of YAK Agency. “On the one hand, indeed, our team will contribute to the increase of the visibility of the team in virtue of our consolidated experience in sports communication; on the other hand, this will give us the chance, once again, to get involved on the front line together with a historical club which does not only have our same vision and values, but which is also deeply connected to the territory, just like ourselves”.