Road to Paris 2024: YAK Agency at the ISSF World Cup

18 July 2023
YAKAgency team

This year too, YAK Agency was present at Lonato del Garda (BS) where, from 8th to 17th July, the ISSF Shotgun World Cup was held.

A team from the agency, consisting of journalists, photographers, and creators, covered the event to produce informative and promotional content for various athletes and companies in the sector, as part of their journey towards the upcoming Paris 2024 Olympics.

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The Italian leg of the World Cup, which saw over 500 shooters from 80 countries, provided athletes and brands with the opportunity to create content that will animate their multi-channel, online, and offline communication in the coming months.

"For over 15 years, we have been working in the world of Olympic and non-Olympic shooting," recall Marco Dalla Dea and Giovanni Cecolin"Lonato has always been a fixed stop in our calendars, a prestigious international shooting event, where we truly feel at home because of the great atmosphere, impeccable organization, and the high level of athletes and participating companies. We are delighted to have contributed our expertise and resources on this occasion as well, as part of the journey towards the Paris 2024 Games, where our agency will also play a leading role in the communication of other sports".