Graphic design and content production: the agency of Marco Dalla Dea and Giovanni Cecolin is in charge of the new editorial project 2021/22 of Pink Fit, the women's line of ProAction.
Padua, 15.09.2021 - YAK Agency is the editor of the new quarterly signed magazine from Pink Fit and published by ProAction. Since 1995 the Italian company has been developing supplements for all sportsmen of running, cycling, triathlon, fitness and team sports. The magazine LIVE PINK!, which will be distributed in pharmacies throughout Italy, is addressed to a cross-cutting female audience.
In addition to providing interesting contents for the target audience, the magazine was created to build a female community. By alternating articles of corporate style to informative articles on various topics, such as lifestyle,travel, environmental sustainability, health, beauty and culture, LIVE PINK! is a magazine made by women that speaks to women.
YAK Agency took care of designing the entire editorial project, including the naming – it was thought both as an exhortation, underlined by the exclamation point, to live in harmony with one's femininity and as a reference to the content of the magazine focused on women life and the everyday life – and the choice of style and format. The Agency took also charge of the organization and the production of the editorial content together with the study of a graphic layout for the magazine. Starting from identifying the main theme of each issue and then declining it in the various headings, YAK Agency will create the articles of each issue, involving journalists and professional content editors.
On the one side, with regard to the graphics, a solution to make the readability fluent has been studied. On the other side, a confidential and engaging style was adopted to be in line with the most popular lifestyle magazines out there. The Agency's creative department was responsible for the new visual concept and the design of the entire layout of the magazine.
“Sport is in our DNA: just think that we collaborated in the implementation of the last four Olympics and in the industry we have clients all over Europe. Creativity and publishing are then in our ropes: YAK has been making magazines and house organs in different sectors for years now. Live Pink! is a project that allows us again to show our skills in this area, dealing with a wide audience” say Marco Dalla Dea, Managing Partner e PR Director of YAK Agency. “The partnership with ProAction enriches our experience in the world of sport with an editorial project we are very proud of.” continues Giovanni Cecolin, Managing Partner & Creative Director of YAK Agency.
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