At the top of the Italian market for the design, installation, and marketing of covers and tensile structures for sports and industry, Favaretti Group has confirmed YAK Agency to redesign the entire corporate image.
Starting from the restyling of the brand’s historic logo, which has been active in the world of swimming pool covers since the early 1980s, the agency will work on the new corporate identity which will then be declined in institutional materials (on paper and digital). In addition, it will be responsible for creating innovative content of the media for the participation of Favaretti Group in international fairs and product catalogues, translated into two languages (Italian and English).
The collaboration with Favaretti Group has already been going on for several years for multiple communication services: YAK Agency has redesigned the institutional website with a design that conveys the prestige and architecture of the company's products and is responsible for the digital promotion strategy on Google and Facebook to boost sales, also supporting the brand in managing social channels and writing informative content for the website and newsletter.
"In a period of great uncertainty, we are really happy that our long-time partner Favaretti Group has given us a new assignment, choosing to invest in the development of a renewed image that will evolve with the company's growth and be able to adapt to market trends," - commented Giovanni Cecolin and Marco Dalla Dea, managing partners of YAK Agency.
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