Microtel Innovation belongs to Cinetix Group and offers technologically advanced Network Visibility solutions for the Italian and foreign telecommunications sector. The goal is to optimize the monitoring systems and security infrastructure of telephone operators and service providers. Operating in the Telecom market since 1982, Microtel Innovation supports its customers to make efficient, fully transparent and secure access to networks. Its services include cyber security, system design, structured cabling.
YAK Agency designed the new Microtel Innovation website in English. By choosing a design with attention to chromatic and photographic details and a dedicated iconography, the values of connection, speed and avant-garde, which the company promotes, have been emphasized. In addition, the portal has been given a technological and highly personalized slant. The "mobile first" design has been studied for an intelligent navigation and more attentive to the usability of the user, made even more dynamic by the inclusion of phrases and call to action in evidence.
Microtel Innovation uses social media, such as LinkedIn, YouTube and Facebook, to share product news and industry updates. We support the brand in the management of the three channels, taking care of editorial planning, graphic creation of content and community management.
To further promote brand awareness and give visibility to the services of Microtel Innovation, YAK Agency takes care of the digital promotion strategy. it takes care of creating campaigns and online advertisements and planning newsletters for the target audience.