YAK Agency follows the media coverage of three MTB sports competitions for one month

2 August 2022
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The Altopiano Marathon, Südtirol Dolomiti Superbike e XEvent San Vito di Cadore are three MTB races that have engaged the agency for content production in the last month.

On Sunday, June 26 2022, a team of content producers from YAK Agency documented for the fourth consecutive year the Altopiano Marathon, organized by XEVENT-Asd Cortina Experience, which involved over 700 enthusiasts on two routes (the 66 km Marathon and the 40 km Classic) in the heart of the beautiful Asiago Plateau. A not-to-be-missed event for athletes, fans and sponsors, in a unique context of history and nature, which the agency's team of sports photographers captured during all the race, from the start to the award ceremonies, passing through the most evocative sections of the route. 

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On Thursday, 7th July 2022, YAK Agency took care of the communication of the Südtirol Dolomiti Superbike, one of the most popular MTB events in the world, which since 1995 has involved thousands of mountain bikers, including professional mountain bikers and amateur cyclists, in three very challenging but unique routes, in front of the amazing Three Peaks of Lavaredo: the longest one is 123 km with 3. 400 metres of altitude difference, another of 85 km with 2,360 metres of altitude, and the third one of 60 km with an altitude difference of 1,570 metres. For the 27th edition of the legendary YAK Agency worked, for the fourth consecutive year, on the production of photographic and video content, the management of the relationship with sponsors for digital communication and Social Media Management in three languages (Italian, English and German) for the 27th edition of the legendary competition, which this year gave 3500 bikers the thrills. 

Finally, the agency created photographic content for the first edition of the XEvent San Vito di Cadore, "the toughest cyclosportive in Italy", which is 42 km long with 1,900 metres of positive altitude difference. The race, organised by XEVENT-Asd Cortina Experience, took place on Saturday, 23 July 2022, in the unique naturalistic setting of the Belluno Dolomites, with an excellent participation of professional and amateur bikers.

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"We are pleased to have contributed to the success of three sporting events in one month, with our work." said Marco Dalla Dea and Giovanni Cecolin, Managing Partner of YAK Agency"It was a pleasure to put our experience in sports communication at the service of the organization, especially in the world of cycling, where we collaborate with leading events and brands". 

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