YAK Agency alongside Südtirol Dolomiti Superbike also in 2022

For the fourth year the Agency of Marco Dalla Dea and Giovanni Cecolin will take care of the communication of the Südtirol Dolomiti Superbike, one of the most attended mountain bike events in the world.

The 27th edition of the Südtirol Dolomiti Superbike will start at 7.30 a.m. on Saturday, July 9 from Villabassa, in the heart of the Dolomites. This legendary race has been taking place every year since 1995 and has involved thousands of professional and amateur mountain bikers. There are two very challenging but unique routes in the presence of the impressive Tre Cime di Lavaredo: the longest one of 123 km with an altitude difference of 3,400 meters, the other one of 60 km with an altitude difference of 1,570 meters. From Wednesday, December 1, 2021 fans will be able to register so as to get the new edition pectoral.

The 2022 appointment was renewed as well as the fourth assignment to YAK Agency.  Its task is to deal with the communication activities of the event – in particular the production of photo and video content, the management of the relationship with sponsors for digital communication and Social Media Management in three languages (Italian, English and German). In the months of preparation for the race, the Agency is already working on the communication of the event, with a dual mandate. On the one side, in terms of the marketing and communication, the Agency takes care of the promotion of enrolments, the enhancement of sponsorships and the coordination of the efforts of the promotion bodies in the area. On the other side, with regard to the event management, the managing of the communication channels – to provide athletes with all the technical and organizational information (hospitality, merchandising, program) – and presenting the top riders, who will participate at the race, will be the core activities.

“We are thrilled to welcome once again the challenge of communicating this spectacular race and working in synergy with the event sponsors and local entities,” says Marco Dalla Dea, Managing Partner & PR Director of YAK Agency.