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Tor Vergata University of Rome, YAK Agency attends the forum: “Brands and Brand Management”

11 November 2021
News Tor Vergata

YAK Agency pitch in the educational event “Brands and Brand Management, how new and old brands face the post-pandemic”, organized by Master in Economics and Communication and Media Management, in collaboration with the Master in Sports Marketing and Management of the Tor Vergata University of Rome.  

The forum will take place remotely on Friday 12 November 2021, from 14h00 to 19h00, online, on Microsoft Teams platform. 

Marco Dalla Dea, YAK Agency Managing Partner, will join the panel of the keynote speakers with a presentation entitled “Sports Industry and pandemic: the sector’s answer in the marketing mix”. From the Olympic Games Tokyo 2020 to the product and process innovations, from protocols for sporting events organization through the latest news in the press operations area, Dalla Dea will suggest a panoramic of the changes brought by the pandemic in the sports business, through relevant players’ case studies and YAK Agency’s clients.

During the day, will step in also Professor Simonetta Pattuglia - Director both of the Master in Economics and Communication and Media Management and of the Master in Sports Marketing and Management - Rosalba Benedetto - Communication, Marketing and External Relations Director at Banca IFIS - and Tommaso Papi - Global Marketing & Digital Commerce Director at Procter & Gamble Haircare. The event wrap-up will be in charge of Professor Sergio Cherubini, Scientific Advisor of the Master in Economics and Communication and Media Management and Sport Management of the Tor Vergata University of Rome. 

You may attend the event by invitation. Please, send an email to: nicola.leone@uniroma2.it