YAK Agency takes part in “Brands and Brand Management, how new and old brands face the post-pandemic”, the educational event organized by the Master in Economics and Communication and Media Management in collaboration with the Master in Sports Marketing and Management of the Tor Vergata University of Rome.
The forum will remotely take place on Friday, November 21, 2021 from 2 p.m. to 7 p.m. on Microsoft Teams platform.
YAK Agency Managing Partner Marco Dalla Dea will join the panel of the keynote speakers with a presentation entitled “Sport Industry and the pandemic: the sector’s solutions in the marketing mix”. The Olympic Games Tokyo 2020, the product and process innovations, protocols for sporting events organization and the latest news in the press operations area are the topics that will be discussed. Dalla Dea will suggest an overall view of the changes caused by the pandemic in the sports business, through relevant players’ case studies and YAK Agency’s clients.
During the day, Professor Simonetta Pattuglia– Director of both Master in Economics and Communication and Media Management, and Master in Sports Marketing and Management – Rosalba Benedetto – Communication, Marketing and External Relations Director at Banca IFIS – and Tommaso Papi– Global Marketing & Digital Commerce Director at Procter & Gamble Haircare – will also step in. The event wrap-up will be in charge of Professor Sergio Cherubini – Scientific Advisor of the Master in Economics and Communication and Media Management, and Sport Management of the Tor Vergata University of Rome.
The event can be attended by invitation. To participate, send an email to nicola.leone@uniroma2.it
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