In News / Updates

Tokyo 2020: Olympic qualifications have started, YAK Agency’s ready

6 September 2018
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The Tokyo 2020 Olympic Qualifications has started from South Korea, as the 52nd ISSF World Championship kicks-off in Changwon, last Friday August 31st.

More than 1800 athletes coming from 91 nations will be involved in 59 sport events scheduled until September 15th, the day of the competition conclusion. 60 Olympic quota places are up for grabs, next to the world titles. 

20180906 YAKAgeny Changwon Mondiale ISSF 3YAK Agency is in South Korea with a team of editors, account managers and photographers, contributing to deliver the event. 

The agency’s activities included - in the months before the event - the definition of the media op. procedures, the design of the media areas, of the mixed zones in two different venues, of the services for both media on site and covering the event from remote, the check on the field of play look & feel, as well as the production of a media guide for event. 

During the competitions, YAK Agency will manage the relationship with international media, will produce and distribute daily press releases, articles, photos, news and video highlights for its clients. At the same time, the agency will conduct a media monitoring activity, setting up risk / crisis management procedures.

After the event, YAK Agency’s analyst will produce a marketing report of the championship for the federation and the organizing committee, to help evaluating the media impact of the competition.  

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