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Padua gets back to running with SMILE RUN 2021, the YAK Agency charity event

30 June 2021
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Scheduled for Sunday, September 12 2021, the sport and solidarity event organized by the Padua-based agency of Marco Dalla Dea and Giovanni Cecolin in favor of three NPOs of the city.

Padua finally gets back to running and proposes again the combination of sport and charity that has become the city’s trademark over the years. After the stop of sporting events due to COVID-19, the SMILE RUN is the first scheduled city run that will take place on Sunday, September 12. Registration for the second edition of the event is already open for people of all ages and levels of preparation. Created in 2019 with the desire to help less fortunate children, it is totally conceived and organized by YAK Agency.

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Also this year, the non-competitive race will both start and finish in Prato della Valle. The two routes, one of 5 km and the other of 10 km, will color the streets of the city center yellow. The proceeds of the event – a 10 euros’ registration fee per person – will be entirely donated to the Team for Children ONLUS, L’isola che non c’è ONLUS and Viviautismo ODV support their project. 

After the great success of the first edition, which sold out with 1,640 participants and €16,400 donated to Team for Children NPO and L’isola che non c’è NPO, YAK Agency is completely operative and ready to bring all of its energy and competence to Prato della Valle. The team takes care of every aspect of the event, including its organization, the management on site, the artistic direction and the production of all the communication materials.

SMILE RUN Smile Village2

The SMILE RUN aims at bringing smiles to children in difficulty and so it will this year. We decided to invest the time and expertise of our agency team to organize an event that combines sport and solidarity putting our work and passion at the service of those in real need.” say Giovanni Cecolin and Marco Dalla Dea, Managing Partner of YAK Agency.

SMILE RUN is organized by YAK Agency and Charity Running ASD with the support, as sponsor, of Alifax SRL, Rodigas SRL, Hoffmann Group Italia SPA, Tecno Crane SRL and Crema Sport SRL.SMILE RUN partners include also San Benedetto SPA, Germinal Italia SRL, Kantar Media SRL, Tecnosound SNC, C.S.E.N and media partners, such as il Mattino di Padova and Radio Padova. The run is sponsored by the Veneto Region, the Province of Padua, the Municipality of Padua, the Padua Chamber of Commerce, Ulss 6 Euganea, the Volunteer Service Centre in Padua and the Padova Green Cross.