The agency of Marco Dalla Dea and Giovanni Cecolin has been entrusted with the creation of the house organ of the historic company acquired by Lavazza, as well as the related digital services.
YAK Agency will design and produce the bi-monthly printed magazine of Nims S.p.a, the historic company that for 40 years has been bringing quality products to improve the lives of families and small businesses in Italy through a national network of 150 sales offices, and has been working with the Lavazza Group for 25 years, becoming part of it in 2017, confirming its strong position. The continuous investment in technology, logistics and technical assistance as well as the care and quality given to service and customers have generated a significant growth for the company.
The collaboration between YAK Agency, which for more than ten years has been offering integrated communication and content marketing services in the corporate sector, and Nims foresees the creation of a house organ to provide the company with an internal communication tool for its more than 3,000 employees throughout Italy.
The agency team will be responsible for all the activities related to the creation of the magazine: from the graphic design, writing and layout of the contents, to the digital aspects, with the creation of a newsletter and the web portal of reference. The contents of the editorial project will range from interviews with managers, company news and recipes to be made with the machines and the wide range of Lavazza products, and will reflect the corporate values that have characterised Nims since its foundation in 1979: tradition, quality, courtesy, corporate culture and reliability.
"This year in particular, it was essential for us at Nims to strengthen all our means of communication, both with our customers and with our Personal Coffee Shoppers, more than 3,000 sales representatives distributed throughout the country". - states Giulia Laura Pivetta, Marketing Director of Nims S.p.a. - "To enrich the internal communication levers, we gave life to a traditional and always effective means: the magazine. For this initiative, the choice fell on YAK Agency, which has been supporting us for almost two years in various projects, both paper and digital, with whom we have established a relationship of mutual trust and who never lets us down, thanks to their professionalism, punctuality and precision!".
"The collaboration with Nims is really important from a professional point of view for us, because it allows the agency team to put into play all our skills in integrated communication," say Marco Dalla Dea and Giovanni Cecolin, founding partners of YAK Agency, "with publishing, graphic design, copywriting and web activities. A project that consolidates our experience in the sector, after having won last year's tender for the creation of Tigotà's Amatì freepress magazine".
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