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FITARCO chooses YAK Agency for social communication and content production at national events

30 June 2022
CS 20220630 YAKAgency FITARCO

The agency of Marco Dalla Dea and Giovanni Cecolin has been chosen by FITARCO - Italian Federation of Archery for content production during federal events and management of social channels.


30.06.2022 - YAK Agency's experience in sports communication is enriched with the new assignment that FITARCO - Italian Federation of Archery has entrusted to the agency for social communication services and content production during federal events. Specifically, the social activities include the management of Facebook, Instagram and TikTok in collaboration with the Federal Press Office, the creation of digital advertising campaigns and community management of the three channels.

In addition, YAK Agency - which already collaborated with FITARCO in 2017 at the Archery World Cup Final in Rome - will create "live" multimedia content for social media and the press office at the Federation's most important national events, with on-site creative teams (composed of content creators, editors and photographers) covering the production and post-production of materials during the events.

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"We are particularly pleased with the collaboration we established with FITARCO - Italian Archery Federation: a new entrustment that will allow the YAK Agency team to measure itself, once again, with a challenge in the field of sports communication, our great passion - comment Marco Dalla Dea and Giovanni Cecolin, Managing Partners of YAK Agency - and to create accurate and quality content at the events promoted by the Federation."