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Erreà Sport confirms YAK Agency for social communication

29 November 2018
20181128 Errea Sport riconferma YAKAgency per la comunicazione social2

Marco Dalla Dea and Giovanni Cecolin’s agency continues to support one of the excellences in sportswear providing social media management and content production services. 

Once again YAK Agency was entrusted with the social communication of Erreà Sport Spa, an Italian company that has been producing technical sportswear for 30 years. The brand, well-known all over the world for quality, experience and expertise, and sponsor of thousands of teams in the world in all the sports - especially football, volleyball, basketball, rugby and running - confirmed our agency - specialized in sport communication - for the management of Facebook, Instagram and Twitter. 

Our team, which has been dealing with integrated communication and content marketing services in both corporate and sport sectors for over ten years, will manage the social activities of the brand (which has over 2000 stores in 80 countries in the world), from editorial planning to strategy and advertising investments, from community management to photo, video and graphics production.

High-level and creative content production and media planning, this is what we will work on to promote the main features of Erreà: international sponsorships, the stories of athletes of suburbs, launch of new products, new stores openings. Aiming to highlight the value of Made in Italy without overlooking the global nature of the brand, we will develop communication activities in both Italian and English, and we will follow live the corporate events and sport competitions where Erreà will be protagonist, as well as the main sponsorships like the Iceland National Football Team and Italy, France, Holland and Belgium National Volleyball teams, which are all taking part in the 2018 World Championship.

“It’s a great satisfaction for our team to have the chance to work with a successful and appreciated company in the world like Erreà: an excellence of Made in Italy that we will continue to support putting our ten-years experience in the world of sport at its disposal - claim Marco Dalla Dea and Giovanni Cecolin, founders of YAK Agency - in the past months we have followed high-level sport events and competition such as the Football World Cup in Russia and the Volleyball World Championship in Italy and Bulgaria. This year there will be new, stimulating challenges to promote the values of this unique brand. 

YAK Agency Errea interna