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Bata confirms YAK Agency for its digital communications

7 November 2019
Bata store

The biggest shoes retailer in the world has renewed the brand online promotion management service with Marco Dalla Dea and Giovanni Cecolin’s agency

Padua, 07.11.2019 - for the second consecutive year YAK Agency will manage the web communication activities (Italian market) for Bata, the world leader in the shoe sector in Italy with 240 direct and franchise stores, in addition to the online store

The team of the agency based in Padua will deal with Digital PR, Web Communication, Social Media Strategy, Communication Management and Influencers’ management, aiming at promoting and enhancing the wide variety of shoes for women, men, kids, sport, and clothing offered by the brand. A selection that is enriched with Italian and international brands and that is addressed to customers that pay attention to actual trends, but who do not underestimate the value for money.

Bata product

From a marketing point of view, the agency will continue working on brand awareness carrying out specific activities of digital PR, in collaboration with a team of influencers, while from the point of view of communication YAK Agency will manage Bata Italy’s social channels (FB @BataItaly, IG @bata.italy, in @Bata Italy, YouTube @bata.italy) to convey products, promotions and initiatives, as well as the values that characterize the brand, like product development and continuous improvement of business processes aiming at offering high quality and an efficient customer service.

Marco Dalla Dea e Giovanni Cecolin Bata

“We are really excited to continue the fruitful collaboration born with Bata last year, which allows our agency to express our communication skills in the world of retail at the international level” - claim Giovanni Cecolin and Marco Dalla Dea, founders of YAK Agency - “It’s a challenge that engages the most part of our team and which we will continue to work on with passion and dedication, in order to reach the new objectives that we shared by renewing this partnership”.