Marco Dalla Dea and Giovanni Cecolin’s agency was entrusted with the digital communication of the major Italian shoe brand.
Padua, 09.11.2018 - Digital PR, Web Communication, Social Media Strategy, Community Management and influencer management: these are the activities that Compar Spa entrusted YAK Agency with for the online promotion of the famous brand Bata in Italy.
Bata is a brand with more than 120 years of history and the largest retailer in the world of civil footwear. Bata Shoe Organization works with a network of about 5,3000 stores and 35,000 employees in over 70 countries, serving over a million customers a year. Bata in Italy is Compar, born in 1931 and now a major actor in the Italian market with 240 direct and franchise stores, in addition to the online store bata.it. The product range in the stores include shoes for women, men, children, sport, exclusive clothing and accessories for Bata. The offer, enriched with Italian and international brands, addresses to customers that pay attention to trends, but who do not underestimate the value for money.
“Digital communication is very important and strategic for us” claims Linda Porrino, Marketing Manager for Bata Italy “and in the last years we did an excellent job managing social channels in-house, with a triple digit growth in all the kpis. To boost these activities and add quality to the management of our communication channels we have now chosen the expertise of YAK Agency, which will also coordinate our blog (BataBlog)."
“Starting a collaboration with Bata is certainly a very important step for our agency and it confirms YAK Agency’s skills in multichannel communication” claims Giovanni Cecolin, Managing Partner and Creative Director at YAK Agency - “It’s a challenge that involves a big part of our team, dealing with strategy and tool activation, and that we are enthusiastic about. We have had a specific focus on online and offline retail for years, which has enabled us to collaborate with important companies in Italy and Europe”.
Together with Marco Dalla Dea, Managing Partner and PR Director at YAK Agency, Cecolin leads a team of experts in communication, with international background and multidisciplinary skills (technical, linguistic and relational), which makes YAK Agency a reference point, not only in sport and tourism, but also in retail.