Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

BeReal YAKAgency
Trends

BeReal: a useful social for companies?

17 May 2023 By Alvise De Raho

In the beginning, there was Facebook with its circle of friend, then Instagram came with its filters to embellish immortalized moments, then Twitter’s chirps to...

rete di ricerca google ads
Trends

Google Ads: one platform, many networks

21 March 2023 By Vincenzo Calabrò

How do you choose the right type of campaign for your business and your goals? Google Ads is an online advertising platform that allows businesses to promote th...

cover branded content
Trends

Is the way of using social media changing? Branded Content: tips for content marketing in 2023

20 December 2022 By Alvise De Raho

Social networks’ era symbolically began on the 4th of February 2004 with the birth of Facebook. An era that has had a dizzying rise and that saw the emergence o...

cover IM
Trends

Influencer marketing: how to choose the right testimonial for your brand

29 November 2022 By Sara Menegazzi

According to WOMMA - Word of Mouth Marketing Association - an influencer is defined as "a person or group of people who has a higher-than-average potential to i...

netflix tv
Trends

Ads on Netflix: how to do make “TUDUM” with Microsoft Advertising

2 November 2022 By Vincenzo Calabrò

From its inception in 1997 to the present day, Netflix has always spoken out against the placement of advertising such as pre-rolls and pop-ups during the viewi...

come fare un house organ3
Trends

Everything you need to know before you start working on a house organ

19 September 2022 By Francesca Tessarollo

We have already dealt with house organs, their functions and developments through history. A house organ, decades after it was born (and in spite of the problem...