Trends

Strategies, trends & tools from the advertising industry

Every day we face a different challenge, a new market and a peculiar target. Keeping our eyes on what's around us, we always try to find a solution that can take us forward, without feeling satisfied.

On YAK Insights, we speak our mind about the most innovative case histories out there.

Covid 19 credibilita brand
Trends

Brand identity: today, more than ever, what matters is remaining credible

Obiettivo target social
Trends

Quattro modi per definire e raggiungere il tuo target sui social media

SocialCommerce 1920
Trends

Social commerce: towards an increasingly social shopping

Our insights

Analysis of and updates into all the aspects of communication and advertising, seen from our point of view.

BERT algoritmo google copywriting
Trends

BERT, the copywriter-friendly algorithm?

fusione
Trends

Live posting. Tips & Tricks not to freak out during the social media coverage of your event

basta con le parole stock copertina
Trends

Say no to “stock words”

iStock 669060294
Trends

The new consumer: whom will you talk to in 2021?

comunucazione di brand e politica
Trends

Advertising campaigns and social issues: when brand communication becomes political communication

chatbot cover2
Trends

Chatbot: who is the virtual assistant available 24 / 24 h?

iStock 922726444
Trends

Community management: the art of giving the right answer at the right moment