Marco Dalla Dea, YAK Agency Managing Partner and PR Director, was one of the speakers of the football communication and marketing workshop held on Monday the 15th of January at the Tardini Stadium in Parma, which was attended by over 70 Italian Lega Pro clubs.
Organized on the occasion of the 4-year sponsorship agreement signed by Erreà with Lega Pro, the workshop has been focused on some crucial issues for the clubs: merchandising development, connection to territory, event planning, and the analysis of the marketing tools that can be used by teams.
Marco Dalla Dea dealt with communication tools and strategies in football, and focused on the social and digital opportunities that might be useful for sports clubs.
Context analysis, operating methods, content production and result measurement were some of the themes discussed during the intervention, which also included the analysis of some real case histories derived from the long experience of YAK Agency in the world of sports.
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