Part of the team of the agency led by Marco Dalla Dea and Giovanni Cecolin is in Villabassa, in the heart of the Poster Valley, for the live reporting of one of the greatest MTB competitions in Europe.
Villabassa (BZ), 07.07.2018 - The 24th edition of the Südtirol Dolomiti Superbike started this morning at 7.30 a.m. This is the most spectacular MTB race in the Dolomites and every year since 1995 it attracts amateur cyclists and MTB professionals coming from all over Europe. This year’s edition features over 4,500 participants, divided in 49 categories for 2 different lengths: 60 km for the short course, 119 km for the long one.
Journalists, photographers and videomakers of the agency arrived a few days ago in Hochpustertal to create exclusive contents, gathering the protagonists’ stories and accounts, and they are currently reporting the development of the race in real time, a race that is followed by 10,000 people including spectators, passionates and volunteers.
The setting of the race is really breathtaking: near the Three Peaks of Lavaredo, acknowledged as one of the most suggestive in the world, able to attract some great international MTB champions, willing to test their abilities in this prominent race. Some of the sponsors of the race are Fizik, Sportful, Canyon, Sorgenia, Enervit, Continental, Crankbrothers, Kask, Rio Mare and Banca Mediolanum.
The agency has signed the communication of the Südtirol Dolomiti Superbike with reference to visual content production, sponsorship activation and social media strategy in 3 languages (Italian, English, German) working in the months before the race on both brand awareness, sponsorship enhancement and coordination of the efforts of the territory’s promotion associations, and on the event management, with the creation and management of all the necessary channels to provide athletes with the technical and organizational infos (hospitality, merchandising, program) and to present the competing top riders.
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