In News / Updates

YAK Agency in Sydney for the first ISSF Junior World Cup of the season

9 April 2018
20180406 YAK Agency ISSF Sidney

YAK Agency team has just come back from Sydney, where we managed the communication and media relations of the first ISSF Junior World Cup of 2018.

 

The event, held at the Sydney International Shooting Center - the same plant that hosted the Olympic Games in 2000 - took place from the 19th to the 29th of March 2018 and was attended by 153 junior athletes as representatives of 16 countries in 3 disciplines: rifle, pistol and shotgun.

 

The International Shooting Sport Federation (ISSF), the governing body of shooting sports that regulates the olympic disciplines of clay and target shooting, entrusted the coverage of the Junior World Cup to YAK Agency’s sport management experts, to provide photos and news about the event. YAK Agency followed the 10 days of competitions and managed the web and social media communication in two languages: English and Chinese. 

 

The partnership between ISSF and YAK Agency is a long-lasting one: our agency has followed the international press office for the Federation for years, has dealt with content production, social media management and digital strategy, and has managed the PR with the communication offices of international organizations.

 

After Sydney, we are already at work to narrate the victories of the next world competition: destination Changwon, South Korea