A lesson by Marco Dalla Dea to the students of the Master Sport Business Strategies
YAK Agency is in Antholz, Italy, to cover the BMW IBU World Cup di Biathlon, from the 24th through the 27th of January 2019. The competition, which is held at the Biathlon Stadium of Anterselva, involves also this year tens of thousands of spectators, that come here from all over the world to crowd the iconic venue. This is certainly one of the most competitive Biathlon Cup of the circuit, as well as one of the most followed.
For the third consecutive year, YAK Agency deploys a team of content producers and social media managers that will follow the six events scheduled during this world cup leg. The focus of the agency will be on contents production: images and other redactional contents will be created and distributed both for press outlets and for social media outputs.