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Strategy Innovation Forum: YAK Agency among the socially responsible companies of Veneto

29 October 2018
20181029 YAK Agency azienda socialmente responsabile

On the occasion of the 150th anniversary of Ca’ Foscari University of Venice, from 25 to 26 October the Economics Campus in San Giobbe hosted the Strategy Innovation Forum, think tank on the issue of strategic innovation that featured entrepreneurs, managers, professionals, researchers, students and policy makers to develop and share knowledges and meaningful relationships, as well to build a useful vision for the transformation of the Italian business system.

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Also YAK Agency attended the 3-days event to deal with the Social Strategy Innovation issue as socially responsible company, a recognition that Marco Dalla Dea and Giovanni Cecolin’s agency received following the research “The impacts of social strategy innovation on business models”, promoted in the last months by Ca’ Foscari University of Venice, University of Padua and University of Verona and financed by the region Veneto for the ESF Project “Responsabilmente”.

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The first day of the Strategy Innovation Forum was dedicated to the presentation of the results of the research, with a focus on the impact of social strategies on business models and on the economic and financial indicators of 520 companies based in the region Veneto and on the best practices activated by the most virtuous ones in each province. The most meaningful issues have been deeply analyzed the following days with inspirational speeches, aiming to stimulate the redefinition of business models for the participants’ companies. 

The project was led by Region Veneto to support the actions of social responsibility promoted by Veneto SMEs as pillars of local development, to pursue objectives of social inclusion, sustainable development of territory and competitiveness. In particular, it has examined the impact that social responsibility politics - adopted by YAK Agency and by other 1000 SMEs of the region - has in terms of Environment, Social (community), and Governance (workplace and business organization).

The research, carried out by Ca’ Foscari University of Venice, University of Padua and University of Verona, included filling out a ministerial questionnaire, which permitted to have a systematic overview of CSR (Corporate Social Responsibility). This instrument was the basis for a general analysis of the diffusion of responsible innovation actions and turned out to be useful above all to understand the meaning that these actions have in a general organizational and economi context, also in view of an improvement of CSR actions. The questionnaire was accompanied by an interview, meant to gather quantitative and qualitative information on specific CSR actions identified by the company and then used to draft an analysis report. 

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“Creating value in our region as a socially responsible company is a pride for YAK Agency, and it is an evidence of the awareness, commitment and attention with which we take part in the growth of the community we work in everyday - claim Marco Dalla Dea and Giovanni Cecolin, founder of the agency that has its seat in Padua - It’s an important incentive to grow and to multiply our innovation to create new markets starting from the needs of our region, without forgetting the important social role we play”. 

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