YAK Agency in charge with the communication of the 28th Abano Football Trophy
Marco Dalla Dea and Giovanni Cecolin’s agency reinforces its partnership with the excellence of Italian sportswear following Erreà's decision to entrust our agency with the management of Social Media and Digital PR activities for Erreà Republic.
After the satisfactory experience with Erreà Sport, YAK Agency’s team was entrusted by the Italian company, which has been manufacturing technical sportswear for 30 years, with the digital communication of Erreà, the brand’s casual sports clothing line.
Jackets, sweatshirts, sweaters, trousers and a line of accessories make up the Erreà Republic collection, which follows the style of the brand - worldwide well-known for quality and expertise, and sponsor of thousands of many different sports team all over the world - but is conceived for an everyday use. The technology of playgrounds applied to the city, the sport trends reconsidered with elegant and refined details: an ideal line for free time, perfect for different moments to the day.
Our agency, which has been providing communication and content marketing services for sports and businesses for over ten years, will support Erreà Republic in many social media activities, from editorial planning to advertising strategy and community management, aiming to promote Erreà’s products that join the traditional line conceived for sports team. As for marketing, YAK Agency will work on brand awareness carrying out specific digital PR activities for the online promotion of products.
“It’a a great satisfaction for our team to have the possibility to continue working with a worldwide appreciated and consolidated company like Erreà. - claim Marco Dalla Dea and Giovanni Cecolin, YAK Agency’s founders - "We will not only share our long experience in sports, which has become stronger in the last few years also thanks to this precious partnership, on the contrary, we will also be involved in a new challenge that concerns another specific focus of the agency, the retail world, which has made us work with relevant enterprises in Italy and Europe”.