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Abano Terme chooses YAK Agency for the International Football Trophy

23 May 2018
20180521 com.stampa Torneo Internazionale Abano sceglie YAK Agency 2

Marco Dalla Dea and Giovanni Cecolin’s agency will deal with the graphics, the live coverage and the social media communication of the 27th edition of the international football trophy featuring the best Italian and European Under 14 teams. 

 

YAK Agency confirms its vocation for sport communications: from the 23rd to the 27th of May, 8 Serie A and 12 foreign clubs - from Fiorentina to Dinamo Kiev, from Napoli to Chelsea - will take part in the “Città di Abano Terme International Football Trophy”, the youth football event that has been attended by several champions, who are now playing in the man European Leagues: Serie A, Premier League, La Lega and Bundesliga.

 

Born in 1991, through the years the Abano Football Trophy has been supported by prestigious partners in virtue of its high technical, sport and organizational level, and nowadays it is the main Under 14 international football trophy in Europe. The event is organized in collaboration with the association Genc. The teams, divided into 4 rounds of 5 clubs each, will be followed by about 100 managers and volunteers and will play in 5 fields. You can find the complete programme here: www.abanofootballtrophy.com.

 

After having realized the graphic design project of the promotional materials, YAK Agency will deal with the whole communication of the event. The agency, indeed, will manage the social channels and the contents of the website in both Italian and English, to provide all the organizational information before, during and after the event, and it will follow the 52 matches live, giving real-time details about their development and results. Journalists and photographers of the agency will attend the 5 days of the event to give reports of the competition and create exclusive contents regarding the 400 athletes involved, who come from 13 different countries.

 

Taking care of the promotional image and the communication of a football event born in our territory, where we work everyday, which has become so prestigious at an international level, is a real satisfaction for us” claims Marco Dalla Dea, YAK Agency’s Managing Partner and PR Director - “For the team of the agency this is another precious chance to share our consolidated skills in the management and coordination of sport communication and to add value to the strengths of a territory that is unique in the world. The  “Città di Abano Terme International Football Trophy” is a synonym for excellence in the main media sport and for respect for the wholesome and aggregative values of sport: YAK Agency will work hard and thoroughly to convey the peculiarities of this event”.