When Airwheel decided to land in Europe, an exclusive distributor for the Italian market was selected. The assignment was to create a brand image specific for Italy. They needed to develop a platform to sell products, drive salesforce and increase brand awareness to present at trade shows.
To make Airwheel seem appealing we decided to associate the brand to an industry that shares the same values. Weeks before EICMA in Milan, we created and distributed print ads with coupons that were published on Motosprint, a successful way to gain attention.
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